The impact of short video addiction on the creativity of college students: the mediating role of intrinsic motivation and innovative self-efficacy
Sha P, Gu Y
Frontiers in psychology · 0 citations
How it was studied
- Design
- Cross-sectional study (classified by our AI screen)
- Studied in
- People
- Main outcome
- Health markers and function
Who paid for it
- Funding
- Independent funding
Based on full-text disclosure statement.
Publication
- Published
- 2026-05-21 · Front Psychol · vol. 17 · p. 1835206
- Publisher
- Frontiers Media
- Cited
- 1 citation · more than 97% of similar papers · 8.0× the field average
- Impact
- Top 10% most cited in its field
- References
- 47 works
- Access
- Open access (journal) · CC-BY
- Research areas
- Creativity in Education and Neuroscience · Mind wandering and attention · Impact of Technology on Adolescents
- Keywords
- short video addiction, creativity, university students, intrinsic motivation, serial mediation, mental health education, innovative talent cultivation
2 authors
From CN
- Pengfei ShaChangzhou University
- Yongzhen Gu
Abstract
Objective
This study aimed to investigate the relationship between short video addiction and creativity among college students, and to examine the mediating roles of intrinsic motivation and innovative self-efficacy in this relationship.
Methods
A questionnaire survey was conducted from October to November 2025 among 555 college students recruited from multiple universities in Jiangsu Province. The Short Video Addiction Scale, Intrinsic Motivation Scale, Innovative Self-Efficacy Scale, and College Student Creativity Scale were administered. Data were analyzed using SPSS 26.0 and AMOS 28.0, involving descriptive statistics, correlation analysis, and structural equation modeling. The chain mediation effect was tested using the PROCESS macro.
Results
(1) Short video addiction was significantly negatively correlated with college students' creativity (β = -0.210, p β = -0.285, p β = -0.187, p β = 0.504, p β = 0.353, p < 0.001). (3) The mediating effect of intrinsic motivation on the relationship between short video addiction and creativity was significant, with an effect value of -0.113, accounting for 26.59% of the total effect. (4) The mediating effect of innovative self-efficacy was also significant, with an effect value of -0.064, accounting for 15.06% of the total effect. (5) Intrinsic motivation and innovative self-efficacy played a chain mediating role between short video addiction and creativity, with an effect value of -0.035, accounting for 8.24% of the total effect.
Conclusion
Short video addiction is negatively associated with college students' creativity, and this association may operate both directly and indirectly through diminished intrinsic motivation and innovative self-efficacy. These two factors constitute a "motivation → belief" chain mediating pathway. This study identifies potential psychological mechanisms linking short video addiction to college students' creativity, offering a theoretical basis and practical implications for mental health education and the cultivation of innovative talents in higher education institutions.
Abstract via Europe PMC. Copyright remains with the authors or publisher (CC BY).
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